Synthetic data
All sessions

s-0203

Simulated shopper

Oct 28, 2026, 12:38 AM UTC · mobile · search ads · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 01sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 33sDelivery check · ZIP 82504Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  5. 51m 54sExpanded warranty · Driftwood 2PExpanded warrantyDelivery 91%
  6. 62m 12sViewed Cairn LowViewed a product pageDelivery 87%
  7. 72m 22sImage 1 · Cairn LowViewed a product imageDelivery 68%
  8. 2m 36sLeft the store

Final guess

Delivery68%
Fit
<1%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
68%
Choice
<1%
No clear doubt
31%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.