Synthetic data
All sessions

s-0204

Simulated shopper

Oct 21, 2026, 5:52 AM UTC · mobile · organic · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 09sDelivery check · ZIP 35713Checked delivery date by ZIPDelivery 68%
  4. 41m 38sOpened reviews · Emberline 20°FOpened reviewsDelivery 70%
  5. 51m 51sAdded to cart · Emberline 20°FAdded to cartDelivery 70%
  6. 62m 22sCheckout startedStarted checkoutDelivery 70%
  7. 72m 37sExpanded returns · Emberline 20°FExpanded returns policyDelivery 83%
  8. 83m 17sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  9. 93m 42sCheckout startedStarted checkoutDelivery 98%
  10. 103m 54sDelivery check · ZIP 94108Checked delivery date by ZIPDelivery >99%
  11. 114m 12sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  12. 124m 22sCheckout startedStarted checkoutDelivery >99%
  13. 134m 31sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  14. 4m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.