Synthetic data
All sessions

s-0205

Simulated shopper

Oct 28, 2026, 1:52 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 29sSize 10.5 · Cairn MidSelected a sizeFit 70%
  4. 41m 32sExpanded returns · Cairn MidExpanded returns policyFit 84%
  5. 52m 07sExpanded returns · Cairn MidExpanded returns policyFit 90%
  6. 62m 17sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  7. 72m 49sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 83m 05sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 43sExpanded materials · Cairn MidExpanded materialsFit >99%
  10. 104m 10sSize guide · Cairn MidOpened the size guideFit >99%
  11. 114m 42sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 124m 58sImage 1 · Cairn MidViewed a product imageFit >99%
  13. 135m 28sAdded to cart · Cairn MidAdded to cartFit >99%
  14. 145m 51sViewed cartViewed cart (saw shipping cost)Fit >99%
  15. 156m 05sCheckout startedStarted checkoutFit >99%
  16. 6m 28sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.