Synthetic data
All sessions

s-0206

Simulated shopper

Oct 21, 2026, 3:10 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn LowViewed a product pageChoice 31%
  2. 259sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 31m 25sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 51sViewed Cairn MidViewed a product page · Switched to a similar productChoice 99%
  5. 52m 22sOpened reviews · Cairn MidOpened reviewsChoice 98%
  6. 62m 26sReviews filtered: valueFiltered reviews by valueChoice 71%
  7. 72m 52sOpened reviews · Cairn MidOpened reviewsChoice 51%
  8. 83m 05sReviews filtered: valueFiltered reviews by valueValue 96%
  9. 93m 09sAdded to cart · Cairn MidAdded to cartValue 96%
  10. 103m 27sViewed cartViewed cart (saw shipping cost)Value 99%
  11. 113m 31sCheckout startedStarted checkoutValue 99%
  12. 3m 49sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.