Synthetic data
All sessions

s-0209

Simulated shopper

Oct 21, 2026, 9:51 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 08sSize guide · Cairn MidOpened the size guideFit 61%
  4. 41m 11sOpened reviews · Cairn MidOpened reviewsFit 79%
  5. 51m 20sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 61m 54sSize 9 · Cairn MidSelected a sizeFit >99%
  7. 72m 28sViewed Talus TrailViewed a product pageFit >99%
  8. 83m 08sSize 10.5 · Talus TrailSelected a sizeFit >99%
  9. 93m 29sSize guide · Talus TrailRe-opened the size guideFit >99%
  10. 3m 50sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.