Synthetic data
All sessions

s-0210

Simulated shopper

Oct 20, 2026, 6:47 PM UTC · mobile · paid social · Talus Trail Runner · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 242sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 348sSorted: price ascSorted by lowest priceValue 56%
  4. 41m 17sAdded to cart · Talus TrailAdded to cartValue 56%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  6. 62m 29sRemoved from cart · Talus TrailRemoved from cartValue >99%
  7. 72m 51sImage 1 · Talus TrailViewed a product imageValue 99%
  8. 83m 08sOpened reviews · Talus TrailOpened reviewsValue >99%
  9. 93m 31sAdded to cart · Talus TrailAdded to cartValue >99%
  10. 104m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 43sRemoved from cart · Talus TrailRemoved from cartValue >99%
  12. 125m 03sAdded to cart · Talus TrailAdded to cartValue >99%
  13. 135m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 39sRemoved from cart · Talus TrailRemoved from cartValue >99%
  15. 155m 50sExpanded specs · Talus TrailExpanded technical specsValue >99%
  16. 6m 08sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.