Synthetic data
All sessions

s-0211

Simulated shopper

Oct 31, 2026, 8:25 PM UTC · mobile · organic · Kettle Ti Stove Kit · 15 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 241sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 356sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 08sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  5. 51m 25sViewed Kettle TiViewed a product pageNo clear doubt 89%
  6. 61m 49sDelivery check · ZIP 82912Checked delivery date by ZIPNo clear doubt 74%
  7. 72m 04sDelivery check · ZIP 26860Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 78%
  8. 82m 12sDelivery check · ZIP 92746Checked delivery date by ZIPDelivery 97%
  9. 92m 37sExpanded specs · Kettle TiExpanded technical specsDelivery 94%
  10. 103m 05sDelivery check · ZIP 20661Checked delivery date by ZIPDelivery 99%
  11. 113m 37sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  12. 124m 16sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  13. 134m 34sAdded to cart · Kettle TiAdded to cartDelivery >99%
  14. 145m 12sCheckout startedStarted checkoutDelivery >99%
  15. 5m 27sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.