Synthetic data
All sessions

s-0212

Simulated shopper

Oct 24, 2026, 10:09 AM UTC · desktop · email · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 25sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 42m 00sViewed Ridgeback 48LViewed a product pageNo clear doubt 71%
  5. 52m 03sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 82%
  6. 62m 32sOpened comparisonOpened the comparisonChoice 58%
  7. 72m 43sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  8. 83m 09sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 93m 20sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  10. 103m 37sReviews filtered: durabilityFiltered reviews by durabilityChoice 99%
  11. 114m 03sOpened comparisonOpened the comparisonChoice >99%
  12. 124m 06sSearch “jacket”Searched the catalogChoice >99%
  13. 134m 14sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  14. 4m 20sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.