Synthetic data
All sessions

s-0213

Simulated shopper

Nov 2, 2026, 2:45 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 356sSize guide · Squall 2.5LOpened the size guideNo clear doubt 47%
  4. 41m 25sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 60%
  5. 51m 58sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 37%
  6. 62m 27sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 90%
  7. 72m 54sSize L · Squall 2.5LSelected a sizeFit 99%
  8. 83m 02sSize XL · Squall 2.5LChanged size selectionFit >99%
  9. 93m 06sAdded to cart · Squall 2.5LAdded to cartFit >99%
  10. 103m 28sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 113m 53sCheckout startedStarted checkoutFit >99%
  12. 4m 07sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.