Synthetic data
All sessions

s-0214

Simulated shopper

Oct 24, 2026, 7:04 PM UTC · mobile · paid social · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 246sExpanded returns · Ridgeback 48LExpanded returns policyFit 36%
  3. 349sImage 1 · Ridgeback 48LViewed a product imageFit 36%
  4. 454sCompare + Ridgeback 48LAdded a product to compareChoice 78%
  5. 51m 33sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  6. 61m 57sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  7. 72m 25sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  8. 82m 44sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 2m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.