Synthetic data
All sessions

s-0215

Simulated shopper

Nov 1, 2026, 5:45 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 237sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 344sSearch “long lasting base layer”Searched for sizing / fitFit 69%
  4. 41m 03sDelivery check · ZIP 49818Checked delivery date by ZIPFit 57%
  5. 51m 32sOpened reviews · Merino 200Opened reviews→ the store shows Fit Confidence hereFit 64%
  6. 62m 11sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  7. 2m 36sLeft the store

Final guess

Durability96%
Fit
4%
Suitability
<1%
Durability
96%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.