Synthetic data
All sessions

s-0216

Simulated shopper

Oct 21, 2026, 1:23 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn LowViewed a product pageChoice 31%
  2. 240sViewed Kettle TiViewed a product pageChoice 37%
  3. 31m 07sImage 1 · Kettle TiViewed a product imageNo clear doubt 63%
  4. 41m 29sViewed Talus TrailViewed a product page · Switched to a similar productNo clear doubt 51%
  5. 51m 35sSize 9.5 · Talus TrailSelected a sizeNo clear doubt 66%
  6. 62m 10sViewed Kettle TiViewed a product page · Returned to a product viewed earlierChoice 90%
  7. 2m 31sLeft the store

Final guess

Choice90%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
90%
No clear doubt
9%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.