Synthetic data
All sessions

s-0217

Simulated shopper

Oct 28, 2026, 12:38 AM UTC · mobile · organic · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall ProViewed a product pageChoice 29%
  2. 234sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 10sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 41m 25sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 67%
  5. 51m 46sCompare + Squall 2.5LAdded a product to compareChoice 92%
  6. 62m 17sViewed Emberline 20°FViewed a product pageChoice 95%
  7. 72m 46sExpanded specs · Emberline 20°FExpanded technical specsChoice 88%
  8. 83m 01sAdded to cart · Emberline 20°FAdded to cartChoice 88%
  9. 93m 31sViewed cartViewed cart (saw shipping cost)Choice 83%
  10. 104m 09sCompare + Emberline 20°FAdded a product to compareChoice 82%
  11. 4m 18sLeft the store

Final guess

Choice82%
Fit
<1%
Suitability
17%
Durability
<1%
Value
2%
Delivery
<1%
Choice
82%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.