Synthetic data
All sessions

s-0218

Simulated shopper

Oct 26, 2026, 6:11 PM UTC · mobile · email · Driftwood 2P Tent · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sExpanded specs · Driftwood 2PExpanded technical specsSuitability 47%
  3. 31m 04sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  4. 41m 41sViewed Lumen 400Viewed a product pageSuitability 71%
  5. 1m 47sLeft the store

Final guess

Suitability71%
Fit
<1%
Suitability
71%
Durability
<1%
Value
<1%
Delivery
2%
Choice
2%
No clear doubt
24%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.