Synthetic data
All sessions

s-0220

Simulated shopper

Nov 1, 2026, 12:38 PM UTC · desktop · organic · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 243sOpened comparisonOpened the comparisonChoice 94%
  3. 31m 08sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 94%
  4. 41m 17sViewed Emberline 20°FViewed a product pageChoice 95%
  5. 51m 49sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 25sSize guide · Emberline 20°FOpened the size guideChoice >99%
  7. 72m 43sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice >99%
  8. 82m 57sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  9. 93m 30sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  10. 103m 49sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 4m 08sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.