All sessions
s-0222
Simulated shopperOct 21, 2026, 8:55 PM UTC · desktop · organic · Driftwood 2P Tent · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 130sSearch “merino”Searched the catalogNo clear doubt 32%
- 242sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
- 31m 10sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 51%
- 41m 43sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
- 51m 50sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 64%
- 62m 30sOpened reviews · Driftwood 2POpened reviewsSuitability 59%
- 73m 00sImage 2 · Driftwood 2PViewed a product imageSuitability 51%
- 83m 23sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 97%
- 93m 54sExpanded specs · Driftwood 2PExpanded technical specsSuitability 99%
- 104m 03sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
- 114m 20sBrowsed catalogBrowsed the catalogSuitability >99%
- 4m 36sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×26.9×
- Searched for a use-case or spec17.5×
- Opened reviews ×21.7×
- Viewed a product image ×21.2×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilityexit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.