Synthetic data
All sessions

s-0223

Simulated shopper

Oct 24, 2026, 6:54 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 10 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 215sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 323sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 47%
  4. 434sOpened reviews · Squall 2.5LOpened reviewsDelivery 44%
  5. 557sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 85%
  6. 61m 01sOpened reviews · Squall 2.5LOpened reviewsDurability 92%
  7. 71m 21sAdded to cart · Squall 2.5LAdded to cartDurability 92%
  8. 81m 51sViewed cartViewed cart (saw shipping cost)Durability 84%
  9. 91m 55sCheckout startedStarted checkoutDurability 84%
  10. 1m 59sPurchased

Final guess

Durability84%
Fit
1%
Suitability
2%
Durability
84%
Value
1%
Delivery
12%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.