Synthetic data
All sessions

s-0224

Simulated shopper

Oct 31, 2026, 9:29 PM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 242sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 02sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 08sExpanded materials · Lumen 400Expanded materialsNo clear doubt 76%
  5. 51m 41sAdded to cart · Lumen 400Added to cartNo clear doubt 76%
  6. 62m 05sViewed cartViewed cart (saw shipping cost)Value 46%
  7. 72m 09sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 80%
  8. 82m 44sPromo field focusedClicked into the promo-code fieldValue 99%
  9. 92m 55sSearch “deals”Searched for deals / priceValue >99%
  10. 103m 26sImage 1 · Lumen 400Viewed a product imageValue >99%
  11. 113m 52sOpened reviews · Lumen 400Opened reviewsValue >99%
  12. 123m 55sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 07sSearch “headlamp”Searched the catalogValue >99%
  14. 4m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.