Synthetic data
All sessions

s-0226

Simulated shopper

Oct 27, 2026, 1:09 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 10 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Merino 200Viewed a product pageFit 22%
  2. 257sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 01sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 41m 23sOpened reviews · Merino 200Opened reviewsValue 69%
  5. 51m 52sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 61m 59sAdded to cart · Merino 200Added to cartValue 98%
  7. 72m 36sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 54sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 01sSorted: price ascSorted by lowest priceValue >99%
  10. 3m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.