Synthetic data
All sessions

s-0227

Simulated shopper

Oct 29, 2026, 8:38 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 244sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  4. 41m 35sImage 1 · Cairn MidViewed a product imageSuitability 91%
  5. 52m 04sSize guide · Cairn MidOpened the size guideSuitability 58%
  6. 62m 34sSearch “boots”Searched the catalogSuitability 53%
  7. 2m 55sLeft the store

Final guess

Suitability53%
Fit
40%
Suitability
53%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.