Synthetic data
All sessions

s-0228

Simulated shopper

Oct 26, 2026, 8:24 AM UTC · mobile · paid social · Driftwood 2P Tent · 12 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 03sViewed Driftwood 2PViewed a product pageNo clear doubt 50%
  3. 31m 26sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 65%
  4. 41m 38sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 62%
  5. 52m 12sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 38%
  6. 62m 17sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  7. 72m 49sImage 2 · Driftwood 2PViewed a product imageDurability 97%
  8. 82m 59sSorted: featuredRe-sorted the catalogDurability 92%
  9. 93m 11sAdded to cart · Driftwood 2PAdded to cartDurability 92%
  10. 103m 20sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 90%
  11. 113m 32sCheckout startedStarted checkoutDurability 90%
  12. 3m 44sPurchased

Final guess

Durability90%
Fit
<1%
Suitability
1%
Durability
90%
Value
<1%
Delivery
7%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.