Synthetic data
All sessions

s-0230

Simulated shopper

Oct 21, 2026, 7:40 PM UTC · mobile · search ads · Lumen 400 Headlamp · 14 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 243sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 348sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 17sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  5. 51m 44sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 71%
  6. 62m 15sAdded to cart · Lumen 400Added to cartValue 71%
  7. 72m 46sViewed cartViewed cart (saw shipping cost)Value 97%
  8. 82m 56sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 19sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 33sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 03sImage 1 · Lumen 400Viewed a product imageValue >99%
  12. 124m 11sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 25sSorted: price ascSorted by lowest priceValue >99%
  14. 4m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.