Synthetic data
All sessions

s-0231

Simulated shopper

Oct 20, 2026, 9:13 AM UTC · mobile · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 12sExpanded materials · Talus TrailExpanded materialsDurability 36%
  4. 41m 46sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  5. 52m 14sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 70%
  6. 2m 30sLeft the store

Final guess

Durability70%
Fit
<1%
Suitability
3%
Durability
70%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
26%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.