Synthetic data
All sessions

s-0232

Simulated shopper

Oct 21, 2026, 4:28 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 17 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 03sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 37sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 45sOpened reviews · Merino 200Opened reviewsFit 88%
  6. 62m 18sExpanded returns · Merino 200Expanded returns policyFit 93%
  7. 72m 38sExpanded materials · Merino 200Expanded materials→ the store shows Fit Confidence hereFit 68%
  8. 83m 16sOpened reviews · Merino 200Opened reviewsFit 64%
  9. 93m 28sSize guide · Merino 200Opened the size guideFit 94%
  10. 103m 46sBrowsed catalogBrowsed the catalogFit 94%
  11. 114m 26sOpened reviews · Merino 200Opened reviewsFit 93%
  12. 124m 29sOpened reviews · Merino 200Opened reviewsFit 92%
  13. 134m 37sReviews filtered: durabilityFiltered reviews by durabilityDurability 86%
  14. 145m 10sViewed Kettle TiViewed a product pageDurability 86%
  15. 155m 20sOpened reviews · Kettle TiOpened reviewsDurability 88%
  16. 165m 24sAdded to cart · Merino 200Added to cartDurability 88%
  17. 5m 42sLeft the store

Final guess

Durability88%
Fit
12%
Suitability
<1%
Durability
88%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×61.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.