Synthetic data
All sessions

s-0233

Simulated shopper

Oct 22, 2026, 2:42 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn MidViewed a product pageFit 27%
  2. 259sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 03sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 41sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 52m 03sViewed Cairn LowViewed a product page · Switched to a similar productValue 96%
  6. 62m 41sBrowsed catalogBrowsed the catalogValue 98%
  7. 73m 12sSorted: price ascSorted by lowest priceValue >99%
  8. 83m 37sViewed Talus TrailViewed a product page · Switched to a similar productValue 99%
  9. 3m 45sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.