Synthetic data
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s-0234

Simulated shopper

Oct 25, 2026, 10:30 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 226sViewed Cairn LowViewed a product pageNo clear doubt 50%
  3. 31m 04sOpened reviews · Cairn LowOpened reviewsFit 23%
  4. 41m 24sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 52m 00sBrowsed catalogBrowsed the catalogFit 86%
  6. 2m 20sLeft the store

Final guess

Fit86%
Fit
86%
Suitability
2%
Durability
2%
Value
3%
Delivery
2%
Choice
4%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.