Synthetic data
All sessions

s-0235

Simulated shopper

Nov 1, 2026, 10:37 PM UTC · mobile · paid social · Ridgeback 48L Pack · 10 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 340sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 443sAdded to cart · Ridgeback 48LAdded to cartFit 22%
  5. 51m 05sViewed cartViewed cart (saw shipping cost)Value 57%
  6. 61m 35sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  7. 71m 55sOpened reviews · Ridgeback 48LOpened reviewsValue 98%
  8. 82m 33sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 51sExpanded specs · Ridgeback 48LExpanded technical specsValue >99%
  10. 3m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.