Synthetic data
All sessions

s-0236

Simulated shopper

Oct 25, 2026, 7:48 PM UTC · desktop · email · Merino 200 Base Layer Crew · 24 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 246sAdded to cart · Merino 200Added to cartFit 22%
  3. 31m 13sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 48sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 97%
  5. 52m 00sOpened reviews · Merino 200Opened reviewsValue 97%
  6. 62m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 54sAdded to cart · Merino 200Added to cartValue >99%
  8. 83m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 25sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 31sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 44sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 10sAdded to cart · Merino 200Added to cartValue >99%
  14. 145m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 49sRemoved from cart · Merino 200Removed from cartValue >99%
  16. 166m 17sOpened reviews · Merino 200Opened reviewsValue >99%
  17. 176m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 187m 02sBrowsed catalogBrowsed the catalogValue >99%
  19. 197m 11sExpanded shipping · Merino 200Expanded shipping infoValue >99%
  20. 207m 51sOpened reviews · Merino 200Opened reviewsValue >99%
  21. 218m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  22. 228m 09sCompare + Merino 200Added a product to compareValue >99%
  23. 238m 17sAdded to cart · Merino 200Added to cartValue >99%
  24. 8m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.