Synthetic data
All sessions

s-0237

Simulated shopper

Oct 30, 2026, 7:56 PM UTC · desktop · organic · Ridgeback 38L Pack · 18 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 257sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 07sReviews filtered: valueFiltered reviews by valueValue 78%
  4. 41m 36sOpened reviews · Ridgeback 48LOpened reviewsValue 75%
  5. 51m 45sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 51%
  6. 61m 50sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue 58%
  7. 72m 23sAdded to cart · Ridgeback 38LAdded to cartValue 58%
  8. 82m 39sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  9. 93m 06sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  10. 103m 23sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 59sSorted: price ascSorted by lowest priceValue >99%
  12. 124m 37sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  13. 135m 14sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 23sImage 1 · Ridgeback 38LViewed a product imageValue >99%
  15. 155m 38sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  16. 165m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 03sCheckout startedStarted checkoutValue >99%
  18. 6m 29sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.