All sessions
s-0238
Simulated shopperOct 26, 2026, 12:05 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 113sViewed Cairn MidViewed a product pageFit 27%
- 237sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 356sOpened reviews · Cairn MidOpened reviewsFit 44%
- 41m 15sReviews filtered: fitFiltered reviews by fitFit 95%
- 51m 50sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
- 62m 22sImage 2 · Cairn MidViewed a product imageFit >99%
- 72m 55sOpened reviews · Cairn MidOpened reviewsFit >99%
- 83m 21sReviews filtered: fitFiltered reviews by fitFit >99%
- 93m 45sBrowsed catalogBrowsed the catalogFit >99%
- 104m 01sOpened reviews · Cairn MidOpened reviewsFit >99%
- 114m 26sOpened reviews · Cairn MidOpened reviewsFit >99%
- 125m 05sSorted: featuredRe-sorted the catalogFit >99%
- 135m 36sImage 3 · Cairn MidViewed a product imageFit >99%
- 145m 49sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyFit >99%
- 6m 09sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Filtered reviews by fit ×224.4×
- Selected a size12.4×
- Opened reviews ×41.4×
- Inspected 4+ images closely1.9×
- Viewed a product image ×41.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.