All sessions
s-0239
Simulated shopperOct 25, 2026, 7:51 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 135sSearch “tent”Searched the catalogNo clear doubt 32%
- 249sViewed Squall ProViewed a product pageNo clear doubt 35%
- 31m 22sViewed Merino 200Viewed a product pageNo clear doubt 46%
- 41m 46sExpanded materials · Merino 200Expanded materialsNo clear doubt 51%
- 52m 12sBrowsed catalogBrowsed the catalogNo clear doubt 74%
- 2m 22sLeft the store
Final guess
No clear doubt74%
Fit
3%
Suitability
3%
Durability
19%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
74%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Searched the catalog2.9×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.