Synthetic data
All sessions

s-0241

Simulated shopper

Oct 20, 2026, 6:54 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 242sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 355sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 07sAdded to cart · Cairn MidAdded to cartValue 74%
  5. 51m 38sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  6. 62m 09sViewed cartViewed cart (saw shipping cost)Value 97%
  7. 72m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 01sCompare + Cairn MidAdded a product to compareValue >99%
  9. 93m 18sCompare + Cairn LowAdded a product to compareValue >99%
  10. 103m 26sViewed Emberline 20°FViewed a product pageValue >99%
  11. 3m 50sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.