Synthetic data
All sessions

s-0242

Simulated shopper

Nov 1, 2026, 1:59 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 19 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 212sViewed Squall ProViewed a product pageValue 34%
  3. 315sSearch “deals”Searched for deals / priceValue 94%
  4. 432sViewed Driftwood 2PViewed a product pageValue 91%
  5. 546sViewed Ridgeback 38LViewed a product pageValue 85%
  6. 658sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 48%
  7. 71m 04sViewed Squall 2.5LViewed a product page · Switched to a similar productNo clear doubt 41%
  8. 81m 17sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 88%
  9. 91m 35sOpened reviews · Squall ProOpened reviewsChoice 76%
  10. 102m 10sReviews filtered: valueFiltered reviews by valueValue 90%
  11. 112m 33sBrowsed catalogBrowsed the catalogValue 95%
  12. 122m 56sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 62%
  13. 133m 06sAdded to cart · Squall 2.5LAdded to cartChoice 62%
  14. 143m 23sViewed cartViewed cart (saw shipping cost)Value 82%
  15. 153m 53sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  16. 164m 06sAdded to cart · Squall 2.5LAdded to cartValue 99%
  17. 174m 21sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 184m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 4m 46sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.