Synthetic data
All sessions

s-0243

Simulated shopper

Oct 24, 2026, 11:12 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 252sViewed Merino 200Viewed a product pageChoice 37%
  3. 357sExpanded materials · Merino 200Expanded materialsDurability 53%
  4. 41m 33sImage 1 · Merino 200Viewed a product imageNo clear doubt 45%
  5. 51m 56sExpanded returns · Merino 200Expanded returns policyDurability 43%
  6. 62m 28sOpened reviews · Merino 200Opened reviewsDurability 66%
  7. 72m 47sAdded to cart · Merino 200Added to cartDurability 66%
  8. 83m 03sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 74%
  9. 93m 17sCheckout startedStarted checkoutDurability 74%
  10. 3m 29sPurchased

Final guess

Durability74%
Fit
12%
Suitability
3%
Durability
74%
Value
<1%
Delivery
5%
Choice
<1%
No clear doubt
5%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.