Synthetic data
All sessions

s-0244

Simulated shopper

Oct 30, 2026, 12:32 AM UTC · desktop · email · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 232sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 350sOpened reviews · Merino 200Opened reviewsDurability 89%
  4. 456sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  5. 51m 05sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  6. 61m 15sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  7. 71m 49sSize guide · Merino 200Opened the size guideDurability >99%
  8. 82m 11sOpened reviews · Merino 200Opened reviewsDurability >99%
  9. 92m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 102m 29sOpened reviews · Merino 200Opened reviewsDurability >99%
  11. 112m 44sReviews filtered: fitFiltered reviews by fitDurability >99%
  12. 123m 21sOpened reviews · Merino 200Opened reviewsDurability >99%
  13. 133m 35sReviews filtered: fitFiltered reviews by fitDurability >99%
  14. 143m 45sAdded to cart · Merino 200Added to cartDurability >99%
  15. 3m 50sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×41.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.