Synthetic data
All sessions

s-0245

Simulated shopper

Oct 31, 2026, 6:16 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 16 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 250sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 23sSorted: price ascSorted by lowest priceValue 60%
  4. 41m 41sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 51%
  5. 51m 49sExpanded materials · Emberline 20°FExpanded materialsNo clear doubt 61%
  6. 62m 28sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 62%
  7. 72m 33sImage 1 · Emberline 20°FViewed a product imageSuitability 51%
  8. 83m 02sBrowsed catalogBrowsed the catalogNo clear doubt 70%
  9. 93m 09sViewed Lumen 400Viewed a product pageNo clear doubt 82%
  10. 103m 19sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 57%
  11. 113m 27sImage 2 · Lumen 400Viewed a product imageNo clear doubt 68%
  12. 123m 34sViewed Emberline 20°FViewed a product page · Returned to a product viewed earlierNo clear doubt 94%
  13. 133m 56sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 94%
  14. 144m 12sViewed cartViewed cart (saw shipping cost)No clear doubt 87%
  15. 154m 26sCheckout startedStarted checkoutNo clear doubt 87%
  16. 4m 47sPurchased

Final guess

No clear doubt87%
Fit
<1%
Suitability
11%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
87%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×
  • Expanded technical specs ×31.0×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.