Synthetic data
All sessions

s-0247

Simulated shopper

Oct 29, 2026, 6:15 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 242sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 16sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 42%
  4. 41m 19sViewed Cairn LowViewed a product pageNo clear doubt 57%
  5. 51m 24sOpened reviews · Cairn LowOpened reviewsNo clear doubt 32%
  6. 61m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability 61%
  7. 72m 04sImage 1 · Cairn LowViewed a product imageSuitability 61%
  8. 82m 31sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  9. 2m 58sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.