Synthetic data
All sessions

s-0248

Simulated shopper

Oct 26, 2026, 2:53 PM UTC · mobile · organic · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 242sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 03sExpanded warranty · Talus TrailExpanded warrantyDurability 54%
  4. 41m 21sExpanded shipping · Talus TrailExpanded shipping infoNo clear doubt 45%
  5. 51m 45sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  6. 62m 04sImage 1 · Talus TrailViewed a product imageNo clear doubt 84%
  7. 72m 29sAdded to cart · Talus TrailAdded to cartNo clear doubt 84%
  8. 82m 44sViewed cartViewed cart (saw shipping cost)No clear doubt 47%
  9. 93m 07sCheckout startedStarted checkoutNo clear doubt 47%
  10. 3m 37sPurchased

Final guess

No clear doubt47%
Fit
<1%
Suitability
1%
Durability
14%
Value
1%
Delivery
36%
Choice
<1%
No clear doubt
47%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.