Synthetic data
All sessions

s-0249

Simulated shopper

Oct 24, 2026, 4:43 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 06sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 25sOpened reviews · Cairn LowOpened reviewsFit 28%
  5. 52m 04sReviews filtered: fitFiltered reviews by fitFit 91%
  6. 62m 43sOpened reviews · Cairn LowOpened reviewsFit 91%
  7. 72m 46sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 82m 52sExpanded returns · Cairn LowExpanded returns policyFit >99%
  9. 93m 25sOpened reviews · Cairn LowOpened reviewsFit >99%
  10. 103m 52sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 31sViewed Emberline 20°FViewed a product pageFit >99%
  12. 124m 53sAdded to cart · Cairn LowAdded to cartFit >99%
  13. 135m 23sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 145m 31sCheckout startedStarted checkoutFit >99%
  15. 6m 01sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.