Synthetic data
All sessions

s-0250

Simulated shopper

Oct 26, 2026, 12:37 AM UTC · mobile · organic · Squall Pro 3L Shell · 9 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall ProViewed a product pageChoice 29%
  2. 230sExpanded materials · Squall ProExpanded materialsSuitability 28%
  3. 340sAdded to cart · Squall ProAdded to cartSuitability 28%
  4. 41m 01sViewed Merino 200Viewed a product pageNo clear doubt 37%
  5. 51m 20sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  6. 61m 38sSearch “warranty”Searched for durability / warranty→ the store shows Durability Proof hereDurability 64%
  7. 71m 59sExpanded warranty · Merino 200Expanded warrantyDurability 92%
  8. 82m 18sExpanded materials · Merino 200Expanded materialsDurability 98%
  9. 2m 29sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.