Synthetic data
All sessions

s-0251

Simulated shopper

Oct 28, 2026, 10:44 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 16 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 38sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 42m 13sSorted: price ascSorted by lowest priceValue 54%
  5. 52m 45sAdded to cart · Cairn LowAdded to cartValue 54%
  6. 63m 17sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 92%
  7. 73m 55sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 84m 11sSize 9.5 · Cairn LowSelected a sizeValue >99%
  9. 94m 51sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 105m 04sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 115m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 125m 26sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 52sSorted: price ascSorted by lowest priceValue >99%
  14. 146m 09sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 22sCheckout startedStarted checkoutValue >99%
  16. 6m 42sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Browsed the catalog ×31.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.