Synthetic data
All sessions

s-0252

Simulated shopper

Nov 1, 2026, 1:52 AM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 356sSize guide · Talus TrailOpened the size guideNo clear doubt 36%
  4. 41m 12sSize 11 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 82%
  5. 51m 32sImage 1 · Talus TrailViewed a product imageFit 75%
  6. 62m 03sSize 10.5 · Talus TrailChanged size selectionFit >99%
  7. 72m 29sImage 2 · Talus TrailViewed a product imageFit >99%
  8. 2m 52sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.