Synthetic data
All sessions

s-0253

Simulated shopper

Oct 30, 2026, 5:32 PM UTC · mobile · organic · Ridgeback 38L Pack · 15 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 227sExpanded warranty · Ridgeback 38LExpanded warrantyDurability 43%
  3. 31m 01sOpened reviews · Ridgeback 38LOpened reviewsDurability 64%
  4. 41m 23sReviews filtered: fitFiltered reviews by fitFit 57%
  5. 51m 33sBrowsed catalogBrowsed the catalogFit 56%
  6. 61m 51sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 92%
  7. 72m 08sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit >99%
  8. 82m 15sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  9. 92m 44sSize M/L · 18–21 in torso · Ridgeback 38Lno clueFit >99%
  10. 102m 47sImage 1 · Ridgeback 38LViewed a product imageFit >99%
  11. 113m 22sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  12. 123m 38sAdded to cart · Ridgeback 38LAdded to cartFit >99%
  13. 134m 01sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 144m 11sCheckout startedStarted checkoutFit >99%
  15. 4m 35sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.