Synthetic data
All sessions

s-0254

Simulated shopper

Oct 26, 2026, 10:49 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 02sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 18sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  4. 41m 47sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 58%
  5. 52m 08sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  6. 2m 26sLeft the store

Final guess

No clear doubt77%
Fit
1%
Suitability
11%
Durability
1%
Value
2%
Delivery
4%
Choice
3%
No clear doubt
77%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.