All sessions
s-0255
Simulated shopperOct 23, 2026, 11:30 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 214sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 317sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
- 426sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 62%
- 51m 02sOpened reviews · Cairn MidOpened reviewsSuitability 43%
- 61m 40sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
- 71m 58sImage 2 · Cairn MidViewed a product imageSuitability 98%
- 82m 07sSearch “tent”Searched the catalogSuitability 95%
- 92m 13sImage 3 · Cairn MidViewed a product imageSuitability 93%
- 102m 32sOpened reviews · Cairn MidOpened reviewsSuitability 98%
- 112m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 123m 04sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
- 3m 18sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Expanded technical specs ×26.9×
- Opened reviews ×21.7×
- Viewed a product image ×31.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.