Synthetic data
All sessions

s-0256

Simulated shopper

Oct 22, 2026, 4:39 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 26sOpened comparisonOpened the comparisonChoice 89%
  4. 41m 46sViewed Talus TrailViewed a product pageChoice 91%
  5. 52m 14sOpened reviews · Talus TrailOpened reviewsChoice 85%
  6. 62m 50sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  7. 73m 17sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 42sOpened comparisonOpened the comparisonChoice >99%
  9. 94m 18sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 30sViewed Ridgeback 38LViewed a product pageChoice >99%
  11. 114m 56sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice >99%
  12. 125m 15sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 5m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.