Synthetic data
All sessions

s-0257

Simulated shopper

Oct 26, 2026, 12:08 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 357sExpanded shipping · Merino 200Expanded shipping infoDelivery 43%
  4. 41m 30sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  5. 51m 41sSorted: price ascSorted by lowest priceNo clear doubt 61%
  6. 61m 50sOpened reviews · Merino 200Opened reviewsNo clear doubt 40%
  7. 72m 25sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  8. 82m 47sAdded to cart · Merino 200Added to cartValue 89%
  9. 93m 06sViewed cartViewed cart (saw shipping cost)Value 96%
  10. 103m 20sOpened reviews · Merino 200Opened reviewsValue 97%
  11. 113m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 21sOpened reviews · Merino 200Opened reviewsValue >99%
  13. 134m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 51sBrowsed catalogBrowsed the catalogValue >99%
  15. 5m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.