Synthetic data
All sessions

s-0258

Simulated shopper

Oct 31, 2026, 8:32 PM UTC · mobile · organic · Kettle Ti Stove Kit · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 347sViewed Kettle TiViewed a product pageNo clear doubt 46%
  4. 457sImage 1 · Kettle TiViewed a product imageNo clear doubt 80%
  5. 51m 20sExpanded returns · Kettle TiExpanded returns policyNo clear doubt 84%
  6. 61m 44sOpened reviews · Kettle TiOpened reviewsNo clear doubt 65%
  7. 72m 07sSearch “boot sizing”Searched for sizing / fitNo clear doubt 33%
  8. 82m 33sImage 2 · Kettle TiViewed a product imageNo clear doubt 51%
  9. 93m 02sExpanded returns · Kettle TiExpanded returns policyFit 39%
  10. 103m 08sImage 3 · Kettle TiViewed a product imageNo clear doubt 55%
  11. 113m 11sImage 4 · Kettle TiViewed a product image · Inspected 4+ images closelyNo clear doubt 83%
  12. 3m 18sLeft the store

Final guess

No clear doubt83%
Fit
14%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
83%
Why no clear doubthow much likelier
  • Viewed a product image ×42.3×
  • Inspected 4+ images closely4.9×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.