Synthetic data
All sessions

s-0259

Simulated shopper

Nov 2, 2026, 11:11 AM UTC · mobile · search ads · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 253sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 01sViewed Ridgeback 38LViewed a product pageNo clear doubt 65%
  4. 41m 04sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 76%
  5. 51m 29sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 78%
  6. 61m 34sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 89%
  7. 1m 51sLeft the store

Final guess

No clear doubt89%
Fit
2%
Suitability
1%
Durability
<1%
Value
1%
Delivery
1%
Choice
6%
No clear doubt
89%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.