Synthetic data
All sessions

s-0260

Simulated shopper

Oct 20, 2026, 10:38 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 07sViewed Cairn LowViewed a product pageNo clear doubt 51%
  4. 41m 30sAdded to cart · Cairn LowAdded to cartNo clear doubt 46%
  5. 51m 37sViewed cartViewed cart (saw shipping cost)Value 52%
  6. 62m 04sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 78%
  7. 72m 33sPromo field focusedClicked into the promo-code fieldValue 99%
  8. 82m 53sAdded to cart · Cairn LowAdded to cartValue 99%
  9. 92m 56sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 103m 24sRemoved from cart · Cairn LowRemoved from cartValue >99%
  11. 113m 31sAdded to cart · Cairn LowAdded to cartValue >99%
  12. 124m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 20sRemoved from cart · Cairn LowRemoved from cartValue >99%
  14. 4m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.